SPOTICAR
‘Don't be brave. Be smart’
In a used car market often associated with stress, complexity, and a lack of trust — from hidden defects to missing warranties — Spoticar wanted to change the narrative
Production Company
LA PAC / Stink
Director
Tom GREEN
Agency
Herezie
Head of Production
Jeremy MARSY
The Viking
Created by 777 (Herezie + Armando Testa), the campaign “Don’t be brave. Be smart.” reinterprets iconic cinematic genres and the classic brave hero archetype to deliver a grounded message: in real life — especially when buying a used car — courage shouldn’t be required. Being smart is the better move. And that means choosing Spoticar, with the reassurance of its guarantees and the reliability of its certified network.
The Tomb
Directed by Tom Green (Misfits, Monsters: Dark Continent), the campaign embraces a bold cinematic ambition. Each film is crafted as a tribute to iconic movie genres — from adventure to epic drama, thriller, and even a horror. Casting, sets, soundtrack, and pacing are all meticulously orchestrated to immerse the viewer in a stylized, high-production-value universe where every frame echoes the codes of genre filmmaking.
The Haunted House
The campaign was rolled out across 14 countries in Europe and beyond.
