CANAL:
LA FLAMME

How do you make noise for the launch of the year’s most anticipated series starring Jonathan Cohen?

By going all-in at the Canneseries premiere with a stunt as bold as Marc himself — a massive banner of the character flying high above the Croisette, towed by a beach-style promo plane, while one of the world’s best skywriters, Walter Dintinger, drew a heart in the sky. A spectacular and ironic campaign — “piloted” by Jonathan Cohen (in spirit, not in the cockpit) — that turned every head on the Riviera.