ADIDAS: CREATORS UNITED
At Adidas, we don’t have the PSG, but we have ideas.
How do you win over young people in Greater Paris when you're not PSG's sponsor? By defying fate. Creators United is five up-and-coming rappers from five cities in Greater Paris, five major European clubs that inspire them, five original lyrics inspired by their greatest victories, all set to a single beat to tell the same story: “impossible is nothing.”
Executive Producer
Jeremy MARSY
Director & Photographer
Joaquim BAYLE
Agency
BETC
Production Company
General Pop
An ode to some of the world's most iconic football teams and to their stories of victories which inspire creators and artists who fight every day for their shot.
A new campaign directed by Joaquim BAYLE for Adidas Paris for their new football kit, highlighting four upcoming french artists in their cities of the Parisian Metropolis under their favourite teams banners.
Extracts from the Films Campaign.
Starring: Chanceko, Fatou, Daouda, Gianni, Nahir, Diaffara, Chicvnoss, 1plike
Selects from Print Campaign: Chanceko
Selects from Print Campaign: 1Pliké
Selects from Print Campaign: Gianni
Selects from Print Campaign: Nahir
CASE STUDY
Agency
BETC
Production Company
General Pop
Executive Producer
Jeremy MARSY
Director & Photographer
Joaquim BAYLE
Film 1: Bayern x 1PLIKÉ 140
AWARDS
Awards received
Gold
Grand Prix for Digital Strategies 2022
Category: SOCIAL MEDIA
Subcategory: Influence
Gold
Grand Prix for Brand Content Strategies 2022
Category: SOCIAL CONTENT, INFLUENCE
Subcategory: Content produced by a third party to promote the brand or product
Bronze
Grand Prix for Digital Strategies 2022
Category: SOCIAL MEDIA
Subcategory: Single Platform